Bespoke Web Marketing & Design
Hi, I’m Dorsey Coe. I teach Agencies, Designers, and individuals the right way to attract and convert website visitors into forever clients and brand mouthpieces no matter the product or service. This page is under construction, but I don’t mind showing my work so have a look “in progress”.
Minimum Requirements
Food, Clothing, and Shelter are the bare minimum requirements for anything living (even a website).
Word Sandwich
Your message or content is the food that keeps visitors coming to your website and is the key to converting a visitor into a lifelong client or repeat customer.
Mohair Interface
Web Design is the clothing (or interface) that displays your message on your website and must not be outdated but contemporary and extremely user friendly.
Maid Service
Every website needs a place to live with maintenance and security tools that continuously monitor, defend, backup, audit and automate cyclical functions.
Extra Credit
There are 5 ways people get to your website and 4 types of people coming to it. There are 3 things you want those people to do when they get there. 5,4,3 is the key to website growth.
The 5 Traffic Sources
Search
Whether Google or a phone book, people get to your website by searching. You control how you are found online using search engine optimization or SEO.
Social
Facebook, twitter, Instagram and dozens of others – Social media is another way people get to your website.
Sent
Snail mail, email, text message, etc. The third way people get to your site is personal messages sent out.
Ads
Bus stop or Billboard, Facebook or Youtube, any advertisement would be the fourth way people find your site.
Word of Mouth
Reviews, Testimonials, Affiliate Marketing (and good ‘ol jaw exercisin’) Is the fifth way people get to your site.
The 4 types of visitors
A visitor to your website is either new (have never been there before) or returning and have either purchased before or have not purchased before
The 3 Traffic Conversions
The 3 things you want someone to do when they get to your website
Buy
Action that leads to a sale- Anything from picking up the phone and calling to ordering online – a call to action that leads to a purchase or monetary transaction.
Buy Again
Action that leads to a repeat sale- From initial to repeat customer – A subscription or a membership – an additional purchase or an upgraded purchase.
Tell Others
Customer Advocate- Word of mouth is one of the most powerful and valuable ways to build clientele and increase your customer base.
2 separate but equal parts of the puzzle
Your website and your message are like two sides of the same coin. The message is used to attract people to your website, and your website is used to attract people to your message.
Note: Better to be sincere and not sensational.
The content on your website is designed to give the visitor the most information in the least amount of time, helping them to reach one of three desired conclusions about your product or service; it’s what they want, it’s what they want or need again and, they like it so much they want to tell others about it.
Web Content
Create your website message and content first.
Submit Content
Share your content with the 5 traffic sources.
Draw Visitors
Bring the 4 types of visitors to your website
Desired CTA
Convert visitors into clients, repeat clients, and advocates.
Let’s Work Together
I’m looking forward to it – shoot me a message about your project or dream – include your phone number if you’d like me to call you.